Completely brazen PR story from beautifulpeople.com
Saw some great PR today from beautifulpeople.com and wanted to share/keep a record of it.
In short, beautifulpeople.com is a dating website where only the prettiest people are allowed to roam. Today it released a story claiming that due to Christmas weight, over 5,000 members were deemed too unnattractive for the site and therefore dropped. The icing on the cake was the following quote from it’s founder Robert Hintze: “Letting fatties roam the site is a direct threat to our business model” (via BBC news)
BRILLIANT! Cheap, simple, controversial, bang on brand message and adds an excellent online element by providing stacks of talkability. This is sure to get heaps more coverage, and I can’t wait to see it!
