Great PR by Andrex today. They took a great sweep of the UK national papers with a very cheap, effective photo story.
Using the iconic Andrex Puppy advertising creative, Andrex ‘held’ open auditions for the new face of their advertising campaign. A story that would have cost the company next to nothing has taken off in a big way (see these pieces in The Sun, The Daily Mail and The Daily Mirror). The secret? Cute puppies of course - how could the papers not print this picture?!
Note to self: include puppies / kittens in next campaign tactic…
