Something that’s a little less traditional PR that I wanted to note is some of Disney’s latest advertising / social media activity.
For the new Parks ad creative, the company has asked the public to upload videos / pictures of their Disneyland memories on various social media sites such as Facebook and YouTube and its website DisneyParks.com. As well as being displayed online, the content then has a chance of being selecting in the official advertising.
I think this is a fantastic approach, not only does it combine advertising and social media marketing tools brilliantly, it also engages the audience by allowing them to actively be involved with the new creative, builds on and reinforces the emotional connection people feel with Disney and communicates to potential new customers that a Disney Park visit makes for a dream family holiday.
Great way of utilising user generated content too - bet those ads were cheap to make!
You can read more on Mashable, enjoy!
