It’s been a while since I’ve posted but I wanted to talk about Royal Mail’s Christmas stamp scheme.
Royal Mail publishes Christmas themed stamps every year, alternating between religious and secular subject matters. This year it’s the turn of the secular and notorious Christmas characters Wallace and Gromit are the stars.
I think this is a really great PR approach for them - as well as getting some really nice coverage, it also means that at a time when we are rapidly falling out of love with the postal system, Royal Mail can capitalise on, and reinforce the positive associations of nostalgia, festivity and patriotism that this tradition envokes.
Not just that, but don’t the stamps look great?!
(pictures: PA/Royal Mail)
