Great PR by Andrex today. They took a great sweep of the UK national papers with a very cheap, effective photo story.
Using the iconic Andrex Puppy advertising creative, Andrex ‘held’ open auditions for the new face of their advertising campaign. A story that would have cost the company next to nothing has taken off in a big way (see these pieces in The Sun, The Daily Mail and The Daily Mirror). The secret? Cute puppies of course - how could the papers not print this picture?!
Note to self: include puppies / kittens in next campaign tactic…
A brilliant piece of PR by Pizza Express that I’ve been meaning to highlight for a while. Pizza Express hires actor Karl James to teach flirting and ‘chit chat’ skills to it’s waiting skills.
Obviously this is a spoof story and the training is merely being ‘trialed’, but I think it’s genius. So simple but makes for such a great headline, as demonstrated in these write-ups by the Telegraph, Metro, Mirror and Mail
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Loving the work of illustrator Rob Ryan. Some of his work is showing at Somerset House at the moment, but you can also check out his work here. Want!
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Awesome picture of the festival of colours in Barsana (via Daily Telegraph)
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There was some really fun PR today by clothing retailer, Debenhams - a nice, quick story that got heaps of coverage. To summarise, the brand revealed research results, which showed that the height of a man’s waistline is directly linked to his age and where he is in his life - a nice, quick story that got heaps of coverage including pieces in The Telegraph, The Metro, and The Guardian.
